PLAY HARD.
We recharge our creativity outdoors by skiing volcanoes, scaling desert towers, and running across the Grand Canyon.
WORK HARD.
Helping great ideas thrive since 2016. We relentlessly guide, inspire, innovate, and generally make life better for our partners.
CARE HARD.
Personally and as a team, we volunteer with nonprofits, advocate for public lands, and give to environmental causes as a 1% for the Planet member business.
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Erik Lambert
FOUNDER + CEO
East Coast Ethic meets Colorado CasualErik started skiing at age 1 when his dad pushed him around the yard on some homemade planks. Having improved since then, he now prefers to ski volcanoes, mountain bike in the desert, and climb very small rocks. Before founding Bonfire Collective, Erik spent 10 years as a marketing and communications pro in the outdoor industry—as digital editor for Alpinist and Backcountry magazines, and as marketing director for the American Alpine Club. Erik is also co-founder of Bluebird Backcountry, the world’s first inbounds backcountry ski area. He believes that leaders in the outdoor community have the power and responsibility to inspire movements that will advance recreation and environmental causes.
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Sunnee Hoppe
Director of Strategy
Scattering sunshine across people and planetThe daughter of an international business owner and a flight attendant, Sunnee was taught the power of the outdoors and exploration at an early age. Sunnee brings 18 years of advertising experience to Bonfire Collective, with expertise growing competitively positioned brands, transforming businesses, and crafting evocative stories. Sunnee brings the power of exploration into everything she does – whether concepting an out-of-the-box strategy for her clients, or backpacking deep into the Himalayas, she believes people are at their best when they align their passion and purpose.
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Jonathan Crays
Creative Director
Crafting dreams with an outdoors spirit.Born and raised in the Mitten (Michigan), Jonathan moved to Colorado to embrace wild adventures, new career opportunities, and a sunnier lifestyle. A creative chameleon with a versatile skill set, he shapes captivating stories and effective designs across all disciplines. With more than 14 years of experience, Jonathan has collaborated with Fortune 100 brands, startups, and everything in between. When he’s not working, you can find him fishing on a river, mountain biking, or playing pickleball.
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Amy Hume
Account Director
Experience Creator with Endless PositivityAmy’s active endeavors started in earnest when she came to Colorado for college at CU Boulder. With the backdrop of Boulder’s Flatirons and new local friends, she ramped up her hiking, camping, and skiing abilities to become a true outdoors lover. She returned to the Midwest after school to start her ad-agency career at a big Chicago firm but missed the mountains and sunshine and has been back in Colorado for almost 25 years. Amy has cultivated her communications experience at agencies of all sizes and across industries, from travel to packaged goods to healthcare to higher education and beyond. Outside the office, she loves to step out of her comfort zone and encourages others to do the same. She loves running, hiking, travel, and photography. Her positive outlook is palpable, and she’s hoping her daughter inherited the trait to take with her in life.
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Sara Grant
Director of Story
Midwestern export stuck in the eternal battle: mountains or ocean?Sara grew up amongst the cornfields and white cedars near the Fox River on the lands of the Potawatomi Tribe. These days she prefers looking out over the mountains from 10 pitches up or with a snowboard strapped to her feet. After graduating from University of Michigan, Sara headed west to Portland and started Saradipity Media, a one-woman-show helping mission-driven brands and nonprofits amplify their voices. She has over 15 years of experience in writing, marketing, project management, event production, and nonprofit management. She takes sick pleasure in systems and spreadsheets and can always be trusted to keep stoke levels soaring. Although she frequently refers to her van as home, Sara currently resides on Maui to appease her ocean-loving Aussies (husband and pup) and ensure her daughter’s grom status.
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Leah Anderson
Account Manager
Create. Climb. Bike. Ski. Repeat.Born and raised in the northwoods of Minnesota, Leah moved west in her early twenties to pursue rock climbing and other big mountain adventures. She’s since lived in Colorado, Utah and Kentucky (plus a brief stint on the road full-time) on a never-ending search for the best climbing area – though currently the Red River Gorge is winning. Leah brings a unique blend of agency and brand marketing experience to Bonfire. After spending the first part of her career in the agency world, working in industries from CPG to healthcare to liquor, she made the switch over to the brand side, working in-house at a prominent global climbing company. Her expertise includes digital marketing strategy, including social media, content creation and copywriting, but she’s always working to expand her skillset. She currently lives in Western Colorado, traveling less and soaking up all the climbing, mountain biking, trail running and skiing the area has to offer.
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Julie Bacon
Account Manager
Northeast grit meets Sierra spiritJulie Bacon is a master of sandbagging and a seasoned Account Manager based in Truckee, CA. Known for convincing friends to say “yes” to epic outdoor adventures, she balances client relationships at Bonfire with over 10 years of marketing expertise and the entrepreneurial chops gained from founding her own business, Hot Skillet Media. When she’s not wrangling campaigns, you’ll hear Julie howling with excitement before you see her, out mountain biking, snowboarding, or plunging into Donner Lake—even if it means breaking through ice. Hailing from Maine but with roots in Asheville’s Blue Ridge Mountains, she thrives on the wild beauty of the Sierra, fueled by a love for good music, adventure, and a commitment to delivering seamless, high-impact results for her team.
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Jeannie Markosky
Junior Paid Media Planner & Buyer
Redneck roots plus a penchant for adventureBorn and raised on a family farm in western PA, Jeannie’s love for the outdoors was intrinsic. After graduating from Penn State, hunting and fishing in the Laurel Highlands turned into trail running, rock climbing, and freediving on the tropical paradise of Guam. She spent three years living the island life and building a worldwide nonprofit organization aimed at providing outdoor recreation to the military community. Whether it’s creating financial reports, launching paid media campaigns, or leading groups of novice hikers through the jungle, Jeannie’s enthusiasm gets it done. She believes that forging a connection between people and their environments is essential in building a foundation for positive change. When she’s not busy keeping the office organized, you can find her letting off steam in the Muay Thai gym, or projecting at her local crag.
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Diana Berry
Media Director
Creating with logic, leading with heartDiana, a Duluth, MN native raised along the shores of Lake Superior, developed a deep love for the outdoors early on. Her philosophy? There’s no bad weather, only bad clothing. From cross-country skiing and downhill adventures in winter to mountain biking and hiking with her dog Ripp in the warmer months, she embraces the outdoors year-round. Now based in Evergreen, Colorado, Diana balances life in the foothills, raising three young daughters while crafting dynamic media strategies for her clients. With nearly 20 years of agency expertise, Diana brings a wealth of experience to the Bonfire team. She has spearheaded creative, results-driven campaigns across traditional and digital channels, leveraging new technologies and delivering award-winning solutions that meet ambitious business goals.
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Brian Bensch
Paid Media Director
Hyper-rational analyst disguised as adrenaline junkieBrian is a technical marketing and growth leader with a borderline unhealthy affinity for heights, and so will often be found outside summiting mountaintops. He spent his early career in sales at Google before jumping into ad operations and growth marketing at AirBNB and Hipcamp. A ski fanatic with an eye for entrepreneurial adventures, in 2016 Brian founded Snow Schoolers, a business that collaborates with resorts to offer affordable and accessible ski and snowboard lessons (23,000+ students to date) in Tahoe and Colorado. At Bonfire Collective, Brian is a strategist with a focus on how paid media drives sustainable growth systems in collaboration with owned and earned initiatives. He believes that performance and brand marketing are better together, and that world-class story-telling is both critical and measurable.
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Ti Eversole
Marketing Manager
Work Hard. Play Harder.Ti is a Chishi Diné (Apache/Navajo) storyteller, photographer, and brand strategist based in Durango, Colorado. Having spent most of her professional career in the outdoor industry as a magazine editor, ski area marketer, and project manager, Ti’s comprehensive skillset has helped brands and businesses win awards, execute one-of-a-kind marketing strategies, and exceed business goals. Born in the high desert of New Mexico and raised in the rugged San Juan Mountains of Colorado, Ti spent her youth wandering through deep canyons and chasing summits. These breathtaking landscapes are the reason why she is fiercely dedicated to protecting our planet for the next generation and beyond. As a member of the Protect Our Winters Bike Alliance and Renew Earth Running Team, Ti spends as much time on the trails as possible — tying her passion for human-powered movement to cause as a climate advocate and Indigenous activist. In the winter months she trades out singletrack for the skin track and her splitboard, escaping to the backcountry in search of honey holes and pow stashes.
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Justin Page
Graphic Designer
Sailor who fell for the MountainsBorn in Florida, Justin grew up sailing in the Gulf of Mexico. After graduating college with a BFA in Graphic Design, he moved to the West Coast and found his love for the mountains and developed an obsession with the desert. He has more than a decade of experience designing for various companies across logo and brand, apparel and merchandise, and passion projects centered around music. He moved to Golden from San Diego with his wife, two daughters and frenchie: Disco. While he misses the waves, he’s stoked to have access to some of the finest climbing, camping and mountain biking in his backyard. He is driven by culture and raw experiences. He believes deeply in the human need to connect with the outdoors on a consistent basis–it fuels his soul and thirst for life.
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Mark Sherr
Sr. Paid Media Specialist
Luck is not a business modelBorn and raised in Brooklyn, Mark has a deep appreciation for other cultures. After working with a boutique ads agency based out of Manhattan and spending the pandemic living in Brooklyn, he knew it was time to hit the road. Over the last 3 years, Mark has lived in and traveled to over 30 countries and officially completed a full revolution around the globe, all the while working remotely for businesses big and small, across multiple continents. Hiking in beautiful and remote places across the globe helped Mark to realize the importance of nature, conservation, and businesses that take both seriously. You can probably find Mark playing pickup basketball in a random country, eating street food with locals, or hiking to the top of the closest peak.
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Ty Morrison-Heath
Sr. Paid Media Specialist
Avid type two fun aficionadoLover of the outdoors, passionate marketer, and total gear nerd. Ty grew up exploring the choss of the Alaskan Chugach Range and developed a deep respect and love for human-powered adventures in the mountains. Ty’s formal education is in data analytics, so he approaches paid media with a scientific and data forward methodology and a focus on highly targeted advertising to ensure the best possible return for clients. His home base these days is the “Mountain Biking Capital of the World”, NW Arkansas, but he spends a significant part of the year in his van touring around the country to play, visit with clients, and explore breathtaking places with his camera in tow.
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Matt Samet
Editor
Lifelong climber and a passionate student of the written wordMatt grew up in Albuquerque, New Mexico, where he learned to rock climb, mainly on the crystalline boulders of the Sandia Mountain foothills above town, where he’d go bouldering each day after school with friends. He moved to Colorado in 1991, and is currently based in the Boulder area, where he is an active first acentionist on the local sandstone and granite. Matt is an avid reader, mainly of magazine articles, and loves to deconstruct how his favorite writers string phrases and sentences together, to try to improve his own craft; he holds a BS in journalism, and a master’s degree in creative writing-English, and was once nicknamed the “Grammar Hammer” by coworkers for his grammatical exactitude. One of his favorite aspects of being an editor is helping other writers realize their voice through optimized storytelling: cutting away the chaff to get to a story’s emotional and sensory core.
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Corey Buhay
EDITOR
Chase the adventure, capture the stokeCorey grew up in Atlanta, Georgia, where she learned to set a table properly and dance the Charleston. That was before she discovered mountains. Corey moved to Boulder, Colorado, to pursue adventure and outdoor writing. Her work has appeared in Climbing, The Mountain Project Journal, Alpinist, and Elevation Outdoors, and she’s carved a niche for herself identifying plants and writing about privies as the Assistant Skills Editor at BACKPACKER Magazine. She believes spending time outside makes us all better, kinder, more passionate people, and that’s exactly what the world needs.
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Jesse Dwyer
Advisor
Dirtbag climber turned Silicon Valley communicatorJesse is a communications expert and ghostwriter for executives and entrepreneurs. He is the founder of Tinyideas.org, whose clients include Fortune 100 CEOs and Silicon Valley’s top venture capital firms and tech startups. As a ghostwriter he has authored more than three national bestsellers. Originally a dirtbag climber in lieu of college, Jesse went to school when he realized he might climb 5.13, but he couldn’t add it. (“Five plus thirteen,” he says, “turns out to be eighteen. Who knew!?”) After finishing a Master’s at Dartmouth College, Jesse began his career at the prestigious San Francisco firm SNP Communications and later held senior-level posts at Facebook and Dropbox. He believes that nothing is more rewarding than helping great people and their great ideas succeed. In his spare time Jesse continues to climb and is an avid whitewater guide.
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Sarah Wood
Advisor
Full throttle or don’t botherSarah, or Woody, as her friends like to call her, started mountain biking, whitewater kayaking, and skiing in the hills and rivers of Southern Indiana. After running a small business in Nashville, she based out of Colorado for 10 years. There she spent more than 200 days each year on the road living in Vana White, her 2006 Sprinter, as the Executive Director of 5Point Adventure Film Festival. Woody is now an Instigation Engineer at Industry Nine, utilizing her business, management, and mechanical acumen to drive operations and apprentice as an engineer. She believes in the power and change that the outdoors can provide every life.
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Pete Ward
Advisor
Creative, disciplined, detailed, strategic, leader, supporter, spiritual, capitalist, coffee, wine. Three every day, more as required.Born and raised in New York, Pete found his roots in the quiet solitude of the Adirondack mountains and on the elegant bone-white conglomerate of the Gunks. He founded and directed the first-ever officially sanctioned professional competition climbing tour in the U.S. and was an early evangelist for competition and indoor climbing, pointing the outdoor industry towards the counter-intuitive opportunities presented by global urbanization. In recent years Pete has found an outlet for his creative energy through constructive disruption on the international level, living or studying business in the U.S., U.K., China, Brazil, and Switzerland.
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Elizabeth Train
Advisor
A little bit country, a little bit rock ’n rollElizabeth has called the West home for more than 20 years and can’t imagine living without mountains in her backyard. When she’s not riding a bike, sliding around on skis, or adventuring with Roxy the dog, Elizabeth focuses on brand and content strategy that helps outdoor companies get the right messages to the right people in the right ways. Her work has been critical to the growth and success of nonprofits including People for Bikes, Boulder B-Cycle, and Camber Outdoors. She also advised many outdoor and lifestyle brands as Client Strategy Director at the creative agency Walden Hyde. Elizabeth believes passionate people can change the world through storytelling, and she loves to help them do it.






WE’RE HIRING.
JOIN OUR COLLECTIVE.
Bonfire Collective partners with outdoor brands to help them reimagine the future, build movements, and grow explosively. Our team of brand and story experts develop visionary insights, strategies, content, and marketing campaigns that guide and inspire.
We work exclusively with mission-based and forward-thinking organizations that are positively impacting the future of recreation and conservation. Our clients include national non-profits like the American Mountain Guides Association and the American Institute for Avalanche Research and Education, as well as outdoor brands who are shifting industry paradigms, like Ibex, Alpenglow Expeditions, and Rocky Talkie. We work across a variety of adventure- and experience-driven industries that have an impact on the environment or the outdoors, such as: innovative outdoor products, guide services, ski areas, adventure travel, gyms & outfitters, renewables and green tech, recreation and conservation/environmental nonprofits.
Open Positions:
Project Manager - Click for More Info
About Bonfire Collective
Bonfire Collective partners with outdoor brands to help them reimagine the future, build movements, and grow explosively. Our team of brand and story experts develops visionary insights, strategies, content marketing, and advertising campaigns that guide and inspire.
We work exclusively with mission-based and forward-thinking organizations that are positively impacting the future of recreation and conservation. Our clients include national non-profits like the National Forest Foundation and The Conservation Alliance. We also work with outdoor manufacturers and apparel, adventure travel, guide services, ski areas, and other adventure- and experience-driven brands.
As members of the Outdoor Diversity Alliance, we are committed to creating an inclusive and supportive workplace where everyone feels valued, respected, and empowered to thrive. We believe diversity of backgrounds, experiences, and perspectives strengthens our team.
Our little team is rock solid. We:
- Play hard. We recharge our creativity by skiing volcanoes, scaling desert towers, and going on long mountain runs.
- Work smart. We relentlessly innovate, execute, and make life better for our clients.
- Care deeply. Personally and as a team, we volunteer with conservation nonprofits and advocate for public lands. We also give to environmental causes as a 1% for the Planet member business.
Position Description
Bonfire Collective is looking for a part-time Project Manager to join our team. This person will oversee internal workflows across creative, strategy, media and accounts—keeping projects on time, on brief, and on budget. This role is central to resource planning, contractor coordination, and day-to-day project execution in a fast-paced agency environment.
You might be our dream candidate if you have…
- A knack for organizing chaos into clear workflows
- Obsession over the details and mastery in project management software
- the ability to build trust and work effectively with a wide variety of stakeholders
- A team-first mentality and the confidence to speak up when timelines are at risk
- The outdoors in your DNA
If these ring true, we welcome your application.
Essential Duties and Responsibilities
Project Coordination:
- Build and maintain detailed project schedules, timelines, and task assignments
- Coordinate deliverables between creative, strategy, media and account teams
- Track progress across multiple projects and flag issues before they become blockers
- Schedule internal reviews, check-ins, and production milestones
Workflow & Process Management:
- Own day-to-day project and time management tools (e.g. Monday.com and Toggl), ensuring accurate updates and timelines
- Create standards and regularly improve internal workflows and documentation
- Route creative assets for feedback, revisions, and final approvals
- Maintain status reports and weekly workback schedules for internal use
Team Support, Resourcing & Contractor Coordination:
- Partner closely with Account Team, Creative Director, Media Director and Strategy Lead to forecast upcoming resource needs
- Manage internal bandwidth by assigning tasks based on team capacity and deadlines
- Identify when external support is needed (e.g. freelance designers, copywriters, video editors, media buyers, etc.)
- Source, onboard, brief, and manage freelancers or contractors as needed
- Maintain an active roster of trusted contractors and help vet new ones based on project type and quality
- Track contractor hours, deliverables, and invoicing in coordination with the operations or finance team
- Ensure all collaborators have what they need—briefs, timelines, assets—to succeed
Team Support & Communication:
- Act as a liaison between departments to ensure clarity of expectations, priorities, and deadlines
- Support producers, art directors, and strategists by anticipating resource needs
- Keep the team focused and organized through clear communication and proactive planning
Qualifications:
- 3–5 years of experience in project management, preferably at a creative or marketing agency
- Proven ability to manage multiple projects simultaneously with varying timelines and scopes
- Strong understanding of the creative development lifecycle, from brief to concept to delivery, including branding, content, digital, print, and video
- Familiarity with resource planning and team bandwidth management
- Experience working with and managing freelancers or contractors (sourcing, onboarding, briefing, and tracking)
- Proficient in PM tools (e.g., Asana, Trello, Monday, Wrike, etc.)
- Skilled in using Google Workspace, Slack, and basic file-sharing and collaboration tools
- Highly organized, deadline-driven, and capable of working in a fast-paced, team-oriented environment
- Strong written and verbal communication skills, with the ability to convey information clearly and diplomatically
- Comfortable facilitating internal meetings, including kickoffs, check-ins, and reviews
- Able to anticipate challenges and proactively develop solutions to keep work on track
- Experience working with cross-functional creative teams—account managers, designers, copywriters, developers, producers, strategists, media specialists
- Knowledge of creative file types, production timelines, and basic creative terminology is a plus
- Bonus: Familiarity with budget tracking and basic invoicing processes
Personal Attributes & Skills
- Comfortable in a fast-paced environment, juggling multiple assignments on tight timelines.
- Impeccable communication, organization, and time management skills.
- Entrepreneurial work style: multi-faceted, resourceful self-starter with proven ability to work in an autonomous environment with a high level of personal initiative.
- Ability to lead, work independently, and contribute as a member of a remote, highly collaborative team.
- Amped about the Bonfire mission and client base, and excited to grow with us.
Location
As a company, we offer flexibility on where, how, and when you work, and this position can be fully remote. However, if you’re located in the Denver–Boulder metro area, there is the opportunity for on-site or partial on-site work. Bonfire Collective is based in a beautiful office in downtown Golden, Colorado.
Hours
15-20 hours per week to start on retainer as an independent contractor, preferably five days per week. Opportunity to increase hours over time.
Compensation
$40–60 per hour depending on experience, efficiency, and quality of work. Opportunity to increase rate over time. Long-term potential for employment.
Sound Good? Here’s How to Apply
If you’re interested in this position, please follow this LINK to apply. The application will ask for the following:
- Your resume and a brief cover letter
- A short story, told in whatever format you want, that convinces us to speak with you
- Your location and contact information
We are looking to hire for a July start date; the position will remain open until filled.
Senior Digital Specialist - Click for More Info
About Bonfire Collective
Bonfire Collective partners with outdoor brands to help them reimagine the future, build movements, and grow explosively. Our team of brand and story experts develops visionary insights, strategies, content marketing, and advertising campaigns that guide and inspire.
We work exclusively with mission-based and forward-thinking organizations that are positively impacting the future of recreation and conservation. Our clients include national non-profits like the National Forest Foundation and The Conservation Alliance. We also work with outdoor manufacturers and apparel, adventure travel, guide services, ski areas, and other adventure- and experience-driven brands.
As members of the Outdoor Diversity Alliance, we are committed to creating an inclusive and supportive workplace where everyone feels valued, respected, and empowered to thrive. We believe diversity of backgrounds, experiences, and perspectives strengthens our team.
Our little team is rock solid. We:
- Play hard. We recharge our creativity by skiing volcanoes, scaling desert towers, and going on long mountain runs.
- Work smart. We relentlessly innovate, execute, and make life better for our clients.
- Care deeply. Personally and as a team, we volunteer with conservation nonprofits and advocate for public lands. We also give to environmental causes as a 1% for the Planet member business.
Summary:
The Senior Digital Strategist is a strategic leader responsible for developing and executing multi-channel digital marketing strategies across client accounts. This role blends deep digital media planning and buying expertise with high-level strategic thinking, ensuring campaigns are innovative, efficient, and aligned with broader marketing goals. The Senior Digital Strategist works closely with the Senior Media Planner to integrate digital strategies with non-digital media channels and thinking. They also work closely with the Junior Planner + Buyer to develop and execute campaigns.
As the primary lead on assigned accounts, the Senior Digital Strategist works closely with clients, account managers, creative teams, and media planners; ensuring full-funnel strategies are cohesive, measurable, and performance-driven. This role also mentors junior media team members and fosters a culture of curiosity, collaboration, and continuous learning.
Responsibilities:
- Lead the development of integrated digital strategies, aligning media, creative, and messaging with client goals.
- Build full-funnel digital media plans that span paid social, search, display, video, programmatic, email, native, and emerging platforms.
- Identify and set clear and measurable KPIs at onset of campaign strategy development.
- Own and lead client communications, clearly articulating rationale behind strategy, budget allocations, and performance results.
- Collaborate with internal teams to align creative and messaging to media strategy and audience insights.
- Provide relevant team members with necessary information to develop campaigns; specs, recommendations on versioning, due dates, etc.
- Oversee campaign setup, QA, and launch working with junior team members as needed to ensure flawless campaign execution.
- Monitor campaigns in real time, optimizing to meet set KPIs and deliver within goal/budget.
- Develop client-facing dashboards as needed on our platform (currently DashThis) and update regularly to clearly articulate strategy, goals, KPIs, overall performance, and optimization recommendations.
Skills & Qualifications:
Must-Have Skills
- Strong knowledge of digital media ecosystems, including paid search, paid social, display, video, programmatic, native, and direct buys.
- Proven experience in cross-channel planning, with the ability to make budget recommendations and optimizations.
- Analytical thinking with the ability to translate data into strategy and storytelling.
- Confident communicator and presenter—able to lead conversations with clients and internal stakeholders.
- Strong understanding of media KPIs and performance marketing metrics (e.g., ROAS, CPA, CTR, LTV, CPM, MER).
- Exceptional project management skills—able to juggle multiple campaigns and deadlines while maintaining strategic oversight.
- Ability to identify problems/issues quickly, elevating to senior team members as needed.
Preferred Qualifications
- 7+ years of experience in digital strategy, media planning, or a related field.
- Experience in client-facing roles with ownership over strategy and campaign outcomes.
- Proficiency with Google Ads, Meta Ads, programmatic DSPs, GA4, DashThis or other analytics/reporting platforms.
- Experience working with nonprofits, startups, outdoor-industry, and mission-driven brands is a plus.
- Understanding of organic social, content strategy, affiliate, and influencer marketing is a plus.
What Success Looks Like:
- Clients receive clear, strategic plans that translate objectives into actionable, efficient digital marketing strategies.
- Campaigns are well-executed and optimized, delivering measurable performance and insights.
- Clients are inspired to test new channels and tactics, with recommendations grounded in data and strategic rationale.
- Junior team members grow in their roles under thoughtful mentorship and collaboration.
- The strategist is a trusted advisor, seen as both a thought partner and performance driver.
- Strategist delivers high quality work within set timelines.
- Digital strategies evolve alongside platform trends, industry shifts, and client growth opportunities.
Location
As a company, we offer tons of flexibility on where, how, and when you work, and this position can be fully remote. However, if you’re located in the Denver–Boulder metro area, there is the opportunity for on-site or partial on-site work. Bonfire Collective is based in a beautiful office in downtown Golden, Colorado.
Hours
10+ hours/week to start on retainer as an independent contractor. Opportunity to increase hours over time.
Compensation
$45–$85 per hour, depending on experience, efficiency, and quality of work. Opportunity to increase the rate over time. Long-term potential for employment.
Sound Good? Here’s How to Apply
If you’re interested in this position, please follow this LINK to apply. The application will ask for the following:
- Your resume and a brief cover letter
- A short story, told in whatever format you want, that convinces us to speak with you
- Your location and contact information
Senior Media Planner + Buyer - Click for More Info
About Bonfire Collective
Bonfire Collective partners with outdoor brands to help them reimagine the future, build movements, and grow explosively. Our team of brand and story experts develops visionary insights, strategies, content marketing, and advertising campaigns that guide and inspire.
We work exclusively with mission-based and forward-thinking organizations that are positively impacting the future of recreation and conservation. Our clients include national non-profits like the National Forest Foundation and The Conservation Alliance. We also work with outdoor manufacturers and apparel, adventure travel, guide services, ski areas, and other adventure- and experience-driven brands.
As members of the Outdoor Diversity Alliance, we are committed to creating an inclusive and supportive workplace where everyone feels valued, respected, and empowered to thrive. We believe diversity of backgrounds, experiences, and perspectives strengthens our team.
Our little team is rock solid. We:
- Play hard. We recharge our creativity by skiing volcanoes, scaling desert towers, and going on long mountain runs.
- Work smart. We relentlessly innovate, execute, and make life better for our clients.
- Care deeply. Personally and as a team, we volunteer with conservation nonprofits and advocate for public lands. We also give to environmental causes as a 1% for the Planet member business.
Position Summary:
The Senior Media Planner + Buyer is the primary lead on assigned accounts, responsible for developing strategic media plans, executing and optimizing campaigns, and driving measurable results. They serve as the primary media point of contact for clients, working closely with account and creative teams to ensure cohesive, data-driven paid media strategies. This role also plays a key mentorship role, helping to develop Junior Media Planners + Buyers by offering job shadowing and learning opportunities.
Success in this role is defined by thoughtful strategy, clear communication, and effective execution—delivering strong performance while encouraging clients to explore new opportunities within paid media.
Responsibilities:
- Lead the development of strategic media plans, ensuring alignment with client goals and budgets.
- Own client communications for paid media, clearly presenting strategies, insights, and performance reports.
- Own relationships with media publishers; requesting capabilities presentations, proposals, and managing buy execution reporting.
- Manage Buying Specialists as needed across channels and platforms to ensure flawless execution.
- Work with buying specialists to review performance reports, turning data into actionable insights for clients and internal teams.
- Push clients to explore new opportunities while providing solid recommendations grounded in data.
- Collaborate with creative and account teams to ensure ad messaging aligns with media strategies.
- Mentor Junior Media Planners + Buyers, providing guidance, job shadowing opportunities, and hands-on learning experiences.
- Stay informed on industry trends, platform updates, and emerging paid media strategies to ensure campaigns remain innovative and competitive.
Skills & Qualifications:
- Strong leadership and client management skills, including the ability to confidently lead accounts and interface with stakeholders.
- Excellent communication and presentation skills. Can effectively convey insights, strategies, and recommendations to both clients and internal teams.
- Analytical mindset. Experience in interpreting performance data and adjusting strategies accordingly.
- A proactive, problem-solving mindset. Eager to learn and adapt to new channels and tactics, even without prior experience, by taking initiative and figuring things out.
- Quickly identify potential issues and take appropriate action, escalating to senior team members when necessary to ensure timely resolution and campaign success.
- Ability to see the bigger picture and manage projects to scoped time, alerting appropriate team members when projects are running out of scoped time.
- Proficiency in paid digital media platforms with deep knowledge of Google Ads, Meta Ads Manager, LinkedIn, TikTok, and programmatic platforms.
- Experience in non-digital paid media channels including Out of Home, Sponsorships, Experiential, Influencer Marketing, Audio, and Video.
- Project management skills; the ability to manage multiple campaigns, deadlines, and client deliverables efficiently.
- Creative and strategic thinking, capable of balancing innovation with data-driven decision-making.
- Ability to operate effectively within Bonfire systems for communication and project management including Toggl, Monday.com, and Slack.
Preferred Qualifications:
- 5–7 years of experience in paid media planning and buying.
- Experience in mentorship or training junior team members.
- Availability throughout the week within working hours of Bonfire (MST).
- Familiarity with testing strategies, audience segmentation, and attribution modeling.
- Experience implementing tracking for paid media campaigns with an advanced working knowledge of Google Tag Manager, Google Analytics, and pixel implementation.
- Experience working in outdoor, environmental, nonprofit, and startup industries is a plus.
- Strong working knowledge of Microsoft Excel, Google Slides, PowerPoint, and campaign reporting tools (Google Analytics, DashThis preferred).
What Success Looks Like:
- Client accounts are well-managed, with clear communication, strategic recommendations, and proactive optimizations.
- Campaigns consistently meet or exceed KPIs, driving measurable business results.
- Clients trust recommendations and feel encouraged to test new media strategies while maintaining budget efficiency.
- Junior team members grow in their roles, benefiting from structured mentorship and learning opportunities.
- Seamless collaboration across media, creative, and account teams, ensuring integrated campaign execution.
- Thoughtful data analysis and reporting drive continuous improvements and inform future strategies.
Location
As a company, we offer tons of flexibility on where, how, and when you work, and this position can be fully remote. However, if you’re located in the Denver–Boulder metro area, there is the opportunity for on-site or partial on-site work. Bonfire Collective is based in a beautiful office in downtown Golden, Colorado.
Hours
10+ hours/week to start on retainer as an independent contractor. Opportunity to increase hours over time.
Compensation
$75 – $95 per hour, depending on experience, efficiency, and quality of work. Opportunity to increase rate over time. Long-term potential for employment.
Sound Good? Here’s How to Apply
If you’re interested in this position, please follow this LINK to apply. The application will ask for the following:
- Your resume and a brief cover letter
- A short story, told in whatever format you want, that convinces us to speak with you
- Your location and contact information
Freelance Openings - Click for More Info
Actively Seeking Talent In:
Organic Social
From writers to managers to strategists, we’re looking for experienced social media specialists who love the craft and are up-to-date on latest trends.
Creative Direction & Campaign Concepting
Wanted: brand-savvy conceptual thinkers who can translate ideas into powerful campaigns, language, and internal/external briefs.
Graphic Design
We’re looking for experienced creative directors as well as junior designers. Ad designers, especially those familiar with designing for social platforms, wanted.
Copywriting & Editorial
Specifically in search of specialists in: ad copy, branded content, editing, and long-form storytelling.
Content Strategy
If you understand the complete organic landscape, how channels work together, and how to use organic to generate ROI, let’s talk.
Let Us Know You’re Out There!
Click the button below, and shoot over your resume, portfolio, and a note about how you can contribute to our collective.
For Freelancers:
Collective is more than a name — it’s how we operate and always have. We’re proud to deliver custom results thanks to specializations across our freelancer hive. Last year, our core team deployed the talents of 27 contractors to help our partners solve their unique challenges.
We are always looking for exceptional freelancers who understand the outdoor and environmental industries, jive with our team and work style, and bring unique experience and exceptional work ethic to our Collective. We work with writers and editors, creative directors and graphic designers, media planners and social media specialists, photographers and videographers, marketing strategists, non-profit specialists, and more.
If you have skills to add to our quiver, let us know you’re out there. Fill out the application below, and let us know how you can contribute.