kickstarter campaign messaging
So iLL Climbing Shoe
so-ill-messaging rewards

So Ill

Obliterating Campaign Expectations

Bonfire worked alongside this emerging brand to launch its first line of climbing shoes on Kickstarter. By flexing our industry relationships, we helped shape 57 stories that reached more than 16 million people. So iLL raised $154,452, shattering their original $10K goal and making this the most successful climbing-related Kickstarter project in history.

  • Public Relations Strategy and Management

  • Messaging Development

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