Professional Ski Instructors of America – American Association of Snowboard Instructors (PSIA-AASI)
Resonating with Millennials
Bonfire orchestrated a digital recruitment campaign for the world’s largest skiing and snowboarding organization, PSIA-AASI. Our team tested messaging on a demographic critical to the organization—Millennial snowsports enthusiasts—enticing hundreds to learn more about how to work on the slopes.