Acquire or Reactivate Your Grant
Set Up, Manage, and Optimize
Improve Insights and Performance
Pick your program.
Either way, we guarantee return on your investment.
STANDARD
$600/month
Brand & Ad Audit
Regular Management
Standard Reporting
Optimization 2x per Month
Analysis 1x per Quarter
One-time Set-up $2,000*
ADVANCED
$900/month
Brand & Ad Audit
Regular Management
Live Reporting
Optimization 4x per Month
Analysis 3x per Quarter
One-time Set-up $3,000*
* Bonfire Guarantee: Your Google Grant will earn your nonprofit more than it costs to manage. The one-time set-up fee will be refunded after six months if neither in-kind search advertising value nor conversion value exceed Bonfire’s management cost.
Ready to partner with Bonfire?
We’re excited to learn more about your nonprofit and explore a partnership.
We love helping good people do great things.
With more than a decade of non-profit marketing expertise, we have a knack for helping mission-based organizations thrive. Beyond Google Grants, nonprofits have entrusted Bonfire as a partner for:
- Strategic plans & annual planning
- Capital campaign strategy & materials
- Fundraising & membership consulting
- Content and social marketing & management
- Development strategy
- Appeals: direct mail, digital, social
- Legacy giving initiatives
- Project management
- Media planning & advertising
Case Study: Colorado Mountain Club
In 2021, Bonfire Collective set up and managed a Google Grant for the Colorado Mountain Club. In the first 18 months, the grant generated:
Attributed Revenue
In-kind Ad Value
Return on Investment*
Website Impressions
*Attributed Revenue / Management and Set-up Fees
Bonfire helped us light up a significant revenue channel that was dormant. The Google Grant performance, and Bonfire’s guidance and expertise, impress us quarter over quarter.
KEEGAN YOUNG
Executive Director, Colorado Mountain Club
So, what’s a Google Grant?
Qualified nonprofits may place “paid” ads in Google search results at no cost to your organization. That’s right — it’s free advertising once you set up and manage the grant properly.
And who’s eligible?
Any nonprofit with 501(c)(3) tax-exempt status (excluding schools, hospitals, and government agencies) whose website meets Google’s standards of quality.
Why bother with a Google Grant?
Paid advertising often gets pushed to the bottom of the list for nonprofits due to budget, time, or simply being busy… but the payback on your investment can be massive. It brings more visibility — and dollars — to your organization. Reinvest that profit back into your mission and you’ve got a win-win.
Why work with an agency?
Properly setting up the grant, experimenting with keywords, and optimizing the grant weekly or monthly requires time and expertise that many non-profits do not have. Working with an agency to professionally manage your Google Grant improves performance, saves time, and removes headache.
Why bother with a Google Grant?
Paid advertising often gets pushed to the bottom of the list for nonprofits due to budget, time, or simply being busy… but the payback on your investment can be massive. It brings more visibility — and dollars — to your organization. Reinvest that profit back into your mission and you’ve got a win-win.
Why work with an agency?
Properly setting up the grant, experimenting with keywords, and optimizing the grant weekly or monthly requires time and expertise that many non-profits do not have. Working with an agency to professionally manage your Google Grant improves performance, saves time, and removes headache.
Why Bonfire Collective?
- Non-profit Mindset. Like you, we have a passion for mission-oriented work.
- Purposefully Small. Our fun and outdoorsy team offers one-on-one attention.
- Marketing Experts. We bring 50+ years experience in outdoor and conservation marketing and look holistically at challenges from both creative and analytical perspectives.
How does it work?
We collaborate to understand your brand, programs, marketing, and goals — then we make it as easy as possible for you. Bonfire can handle the entire process, from application to management to reporting.
Guaranteed results.
If we set up and optimize your Google Grant, we guarantee that you will earn more than you spend to manage the grant in the first six months. We’ve never set up a grant that didn’t perform to these standards. If we don’t meet the bar, you don’t pay the set-up fee.
Let’s do this!
We’re excited to learn more about your nonprofit and explore a partnership.
