• "Working with Bonfire has given us new perspective,
    confidence to invest in our future. and ambition
    to revolutionize the mountain guiding industry."

    Russell Hunter,
    Owner, Colorado Mountain School

Brand is everything. It should inspire you—and your customers—to spring out of bed in the morning. Our holistic approach begins with listening and learning, then moves into analysis and insights before crafting your unique story for the world.

Most successful climbing-related Kickstarter project in history.

Bonfire worked alongside So iLL to launch its first line of climbing shoes on Kickstarter. By flexing our industry relationships, we helped shape 57 stories that reached more than 16 million people. So iLL raised $154,452 with 1,549 backers and shattered their original $10K goal.

  • PSIA-AASI

    Bonfire designed a campaign that generated 800+ qualified ski instructor leads.

  • Bluebird Backcountry

    Bonfire managed creation of a web funnel that generated 2,000 survey responses at under $1 per conversion.

  • American Alpine Club

    Bonfire delivered the highest grossing year-end appeal in the AAC’s 116-year history.

  • Membership Growth

    Bonfire founder Erik Lambert doubled dues-paying members to more than 16,000 while at the American Alpine Club.

  • T-Shirt Campaigns

    No Excuses & Use Protection t-shirts each raised $100K+ for the American Alpine Club.

  • Alpinist.com

    Our founder grew Alpinist Magazine’s website traffic by more than 1,000% from 2007–2010.