psia-aasi trail map portfolio

Professional Ski Instructors of America – American Association of Snowboard Instructors (PSIA-AASI)

Resonating with Millennials

Bonfire orchestrated a digital recruitment campaign for the world’s largest skiing and snowboarding organization, PSIA-AASI. Our team tested messaging on a demographic critical to the organization—Millennial snowsports enthusiasts—enticing hundreds to learn more about how to work on the slopes.

  • Campaign Strategy, Mapping, and Management

  • Messaging and Incentive Development

  • Tracking and Analytics

  • Grassroots Toolkit Development

  • Graphic Design

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