Bonfire has worked on numerous projects for the American Alpine Club including naming the organization’s education program and directing editorial for the club’s new website. In a past life, Bonfire founder Erik Lambert served as the AAC’s Marketing and Membership Director, doubling membership revenue in four years to over $1MM annually. He spearheaded the organization’s mission and vision rewrite and introduced new programs such as the Live Your Dream Grant, Publications Search, Member Share, and Guidebook to Membership.